A popular European river-cruise has just announced a brand new business venture.
Riviera Travel has launched a partnership with Approach Guides. This partnership is said to provide travel advisors with a co-branded digital marketing platform. The new tool enables agents to distribute Riviera Travel content featuring their own agency branding, granting clients direct access to live pricing and availability.
Stuart Milan, Riviera Travel’s president of North America, stated that equipping the advisor community with effective marketing tools is a top priority. “Through our partnership with Approach Guides, advisors can personalize Riviera Travel content with their own branding, delivering a more professional and trusted experience that encourages travelers to connect directly with their advisor for expert guidance,” he said in a statement.
Jennifer Raezer, co-founder and CMO of Approach Guides, said that, “Riviera Travel has everything advisors look for in a river cruise partner: compelling value proposition, deep destination expertise and a product that stands apart.” She highlighted that the technology provides a highly effective method to introduce the Riviera brand, engage clients, and convert interest directly into sales.
Overall, the platform is designed to minimize the time advisors spend building marketing materials from scratch. By streamlining the distribution of the latest itineraries, promotions, and experiences, agents can focus their efforts on deepening client relationships and driving bookings.
