Europe still remains the undisputed titan of global tourism, drawing hundreds of millions of international travelers annually. This has cemented its status as the most visited region in the world.
According to Visual Capitalist, Europe recorded over 1.5 billion overnight stays in 2025, a massive leap from the mere 25 million reported by SmarterTravel in 1950. As global travel continues to surge in numbers, these figures are projected to increase. The World Travel & Tourism Council estimated that the European sector will grow nearly 3.2% globally in 2026.
Recently, Eurostat and the UK’s Office for National Statistics, through VisitBritain compiled some data to determine which areas of Europe are especially enjoyed by tourists. They ranked them in a Top 10 order based on how many international visitor nights were spent in each location.
Top 10 European Countries Based on International Visitor Nights
10. The Netherlands: 64 million nights
More than a quarter of the country sits below sea level, so many tourists who visit here often go on canal cruises. The Netherlands is also home to the Rijksmuseum & Van Gogh Museum, two major cultural repositories with art pieces from Rembrandt, Vermeer, and Vincent van Gogh.
9. Germany: 83 million nights
Germany is known around the world for its tens of thousands of historic castles and its magical Christmas Markets during the four weeks of Advent (Weihnachtsmärkte). Tourists can go on scenic boat cruises passing medieval castles, visit stunning locales like Heidelberg Castle, or get immersed in Germany’s beer and club culture if that’s more their speed.
8. Croatia: 85 million nights
Croatia is world-renowned for its stunning Adriatic coastline, thousands of idyllic islands, and ancient walled cities like Dubrovnik. It is celebrated for its pristine national parks—such as Plitvice Lakes—and vibrant summer music festivals.
7. Austria: 97 million nights
This country is known for its majestic alpine landscapes and rich classical music heritage. Here, tourists can visit plenty of palaces and castles, or if they want to explore Austria’s natural side, visit Europe’s tallest waterfall system the Krimml Waterfalls, descending 380 meters down a wooded alpine valley along a scenic hiking trail.
6. Greece: 130 million nights
Greece is most known for its remarkably preserved ruins, mythology, crystal-clear beaches, and its many archaeological museums. Tourists can visit the Acropolis, the ancient citadel overlooking Athens, or they could go island hopping in the Cyclades, exploring small harbor towns by one of the clearest, bluest seas in the world.
5. UK: 149 million nights
The UK is globally recognized for its iconic landmarks like the ancient stone circle of Stonehenge and Big Ben (Elizabeth Tower). However, tourists can also leave the city of London to visit the Scottish Highlands, where they can hike across scenic glens, mountains, and historic rail bridges like the Glenfinnan Viaduct.
4. France: 150 million nights
Like the UK, France is also globally famous for its landmarks, such as the Eiffel Tower. This country also has a rich culinary history, offering travelers their pick of gourmet cuisine, wine, and cheese, and world-class art and fashion. France also has plenty of seasonal activities for tourists. In the summer, they can head to the French Riviera and Provence and check out Valensole Plateau, swimming and snorkeling, or simply wandering down the charming cobblestone streets of the historic towns. In the winter months, thrill-seekers and mountain hikers alike can head up to the French Alps.
3. Turkey: 154 million nights
Turkey is known for its hot-air balloon tours, world-renowned cuisine, and vibrant bazaars and markets. There are plenty of landmarks to visit here, like the Basilica Cistern—a massive, subterranean Roman water reservoir—or the Hagia Sophia Grand Mosque. Cappadocia, located in central Türkiye, is known for its unique, cone-shaped rock formations named “fairy chimneys.” These “fairy chimneys” were caused by thousands of years of erosion, and for centuries, many people have lived within the immense cave systems inside these rocks. In the marketplaces of Cappadocia, you can find local artisans who craft Turkish evil-eyes, carpets, and other handcrafted pieces.
2. Italy: 264 million nights
Italy is renowned for its artistic heritage, prestigious luxury automotive and fashion industries, and world-class historical landmarks. Tourists can visit Rome’s ancient ruins, centered around the Colosseum, Roman Forum, and Pantheon. They can also visit the Amalfi Coast, explore the cliffside coastal villages of Positano, or ride gondolas through the waterways of Venice.
1. Spain: 329 million nights
Spain achieved the number one spot on this list, winning by a landslide. Spain is famous for its vibrant culture, sun-drenched coastlines, and world-class cuisine. Tourists visit this country for Spain’s iconic architectural landmarks, historical richness, and passionate arts scene. Travelers who visit here like to go on guided food trails and culinary tours throughout major hubs like Madrid and San Sebastián. They also like to visit Spain’s world-class museums, with artists like Pablo Picasso and Salvador Dalí showcased within museums throughout the country.
Traveling to Europe and not sure what to take with you. Read our what to pack for Europe trip guide.
